Imagine swimming through a short, water-filled tunnel, the sound of the open ocean fading behind you. You kick forward into a sliver of sunlight, and suddenly, you emerge into a breathtaking, otherworldly dome. A perfect circle of blue sky hangs above you, illuminating a secluded beach cradled entirely within a volcanic crater. This isn’t a movie set or a dream; this is the Hidden Beach in the Marieta Islands. Known locally as Playa del Amor (Lover’s Beach) or Playa Escondida, this geological marvel is one of Mexico’s most awe-inspiring natural wonders. Located off the coast of Nayarit, this hidden gem was formed by unexpected means and is now fiercely protected. If you’re dreaming of witnessing this secret paradise for yourself, this guide will walk you through everything you need to know, from its bizarre history to planning your perfect visit.
A Secret Born from Explosions: The History of the Marieta Islands
The story of the Hidden Beach, Marieta Islands, is as fascinating as the place itself. The islands themselves are uninhabited volcanic formations, thousands of years old. However, their modern shape is the result of a much more recent and dramatic event: military bomb testing.
In the early 1900s, the Mexican government designated the islands as a zone for military testing. For decades, the military dropped bombs on the seemingly barren rocks, drastically altering the landscape. These explosive tests are, ironically, the very reason the Hidden Beach exists today. A direct hit is believed to have created the crater that now houses the beach.
Fortunately, in the 1960s, the devastating ecological impact caught the attention of famed scientist Jacques Cousteau. He led a public campaign to protect the area, leading the Mexican government to establish the islands as a national park and UNESCO Biosphere Reserve in 2005. Today, the bombs are silent, and the islands have become a wildlife sanctuary, with the Hidden Beach as its most famous resident.
The Journey to Paradise: How to Visit the Hidden Beach

Visiting this unique beach requires planning and respect for the strict regulations in place to protect it. You cannot simply sail up and walk in.
Your Only Option: Booking an Authorized Tour
Independent travel to the Hidden Beach is prohibited. You must visit with a licensed tour operator from nearby towns like Puerto Vallarta (about an hour away) or Punta de Mita (about 20 minutes away). These operators are granted permits and have trained guides who understand the park’s rules.
- What to Look For: Choose a reputable tour company that explicitly includes the Hidden Beach (Playa del Amor) in its itinerary. Many tours are simply “whale watching” or “Marieta Islands” tours that do not include land access. Read the descriptions carefully.
- The Boat Ride: The journey itself is part of the adventure. You’ll likely spot dolphins, manta rays, and, between December and March, majestic humpback whales. The boats are typically large, stable pangas that can handle the open ocean swell.
The Swim of a Lifetime
The beach is only accessible by swimming. There is no dock, and kayaks or paddleboards are not allowed inside the crater.
- The Entrance: You will anchor a short distance from the island. From there, you must swim through a relatively short but narrow aquatic tunnel that leads into the crater. The swim takes about one to two minutes for a competent swimmer.
- Mandatory Safety Gear: Your tour will provide a life jacket, which is mandatory for all visitors attempting the swim. Even strong swimmers must wear them, as the ocean currents can be unpredictable. Water shoes are also highly recommended to protect your feet from rocks.
What to Expect: The Hidden Beach Experience
Emerging into the crater is a moment you will never forget. The beach is small, perhaps only 30 meters long, and is perfectly framed by the circular crater opening above. The sand is soft and white, and the water is a stunning, clear turquoise.
However, it’s important to manage expectations. Due to its fame and protected status, it is never truly “empty.” Tours are scheduled, and the number of visitors allowed on the beach at any one time is limited to preserve the environment. You will likely share this magical space with a small number of other travelers. Your time on the actual beach is also limited, usually around 20-30 minutes, to allow other groups their turn. This ensures that everyone gets a chance to experience it without causing damage through overcrowding.
Essential Planning: Rules, Regulations, and Tips
To ensure your trip is smooth and responsible, here’s what you need to know before you go.
The Non-Negotiable Rules (H3)
The park authorities enforce these rules strictly to protect the fragile ecosystem.
- No Sunscreen: To protect the marine life, you are prohibited from wearing any sunscreen, even so-called “reef-safe” varieties, before swimming into the Hidden Beach. You must rinse off completely before boarding the tour boat.
- No Single-Use Plastics: Bring a reusable water bottle. Tour operators are not allowed to bring plastic bottles or any single-use plastics into the park.
- No Removing Anything: You cannot take shells, rocks, or sand as souvenirs. The motto is “take only pictures, leave only footprints.”
- Limited Capacity: Only 116 visitors are allowed to land on the islands per day, split into small groups. This is why booking your tour well in advance is absolutely critical.
What to Pack for Your Adventure
Packing correctly will make your day much more enjoyable.
- Swimwear: Wear your swimsuit under your clothes.
- Water Shoes: Essential for the swim and for walking on the rocky shore.
- Reusable Water Bottle: Stay hydrated throughout the day.
- Waterproof Camera or Phone Case: You will want photos, but you must protect your gear from the saltwater and swim.
- Hat, Sunglasses, and a Rash Guard: Since you can’t wear sunscreen, a long-sleeved rash guard is the best way to protect your skin from the sun during the boat ride and your time on the beach.
For more general tips on packing for a tropical adventure, you can check out our guide on beachythings. site.
Beyond the Hidden Beach: Other Wonders of the Marieta Islands

While the Hidden Beach is the star attraction, the islands have much more to offer. A good tour will include time to explore other highlights.
- Incredible Snorkeling: The waters around the islands are teeming with life. You’ll have the chance to snorkel among colorful tropical fish, and you might even spot a sea turtle. According to Caribbean Warehouse, the islands are home to over 100 species of fish and 44 species of corals.
- Bird Watching: The islands are a vital bird sanctuary. Look up to see vast colonies of blue-footed boobies, frigates, and pelicans nesting on the cliffs.
- The Great Sand Cave: Another stunning geological feature is a massive, dome-like cave with a sandy floor, often visited by tours.
Preserving a Fragile Paradise
The existence of the Hidden Beach Marieta Islands is a powerful reminder of both human impact and our capacity for conservation. Our visit is a privilege. By following the rules, respecting the environment, and choosing ethical tour operators, we contribute to the long-term preservation of this unique ecosystem. We ensure that the bombs of the past are forever overshadowed by the beauty and life that have resiliently returned.
The Magic Awaits, Are You Ready?
The journey to the Hidden Beach is more than a simple tourist excursion; it’s a pilgrimage for those who seek the world’s rare and magical places. It’s the thrill of the boat ride, the cool shock of the Pacific as you swim, and the gasp of wonder as you enter a world apart. This hidden cove, born from conflict and saved by conservation, stands as a powerful symbol of nature’s resilience. While it requires effort and planning to witness, that is precisely what protects its magic. So, if you’re ready for an adventure that blends history, ecology, and sheer natural beauty, the hidden beach of the Marieta Islands is waiting. Just remember to pack your sense of wonder, and leave your sunscreen behind.
All images are generated by Freepik.
Frequently Asked Questions About the Hidden Beach
The swim is short but requires basic swimming competency. There are currents, and you must wear a provided life jacket. If you are not a confident swimmer, you can still enjoy the tour and view the islands from the boat, but you may not be able to enter the beach itself.
Chemicals in sunscreen, even some “reef-safe” versions, are highly toxic to the delicate coral and marine life in the protected marine park. To preserve the ecosystem, all visitors must rinse off completely before entering the water.
The best time is during the dry season, from December to May, when the seas are calmer and the weather is sunnier. The winter months also offer the incredible bonus of humpback whale watching on your boat ride to the islands.
You should book your tour several weeks or even months in advance. The daily number of visitors allowed onto the Hidden Beach is strictly limited to 116 people, making permits highly competitive, especially during peak season.
There are no facilities on the uninhabited islands. However, the larger tour boats usually have a small, basic bathroom on board for use during the journey. It’s best to ask your specific tour operator about their amenities.


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